AITO is an association of small to medium sized tour operating companies, all independent of the vertically integrated groups within the industry. AITO members specialise in particular areas or types of holiday and all are dedicated to providing quality products backed up by a high level of personal service. AITO defines 'quality' as 'providing a level of satisfaction which, based upon the holiday information provided by the tour operator, aims to meet or exceed a customer's reasonable expectations, regardless of the type of holiday sold or the price paid. Click on the AITO logo to find out more more.